Description

Live Zoom Sessions: July 13, 20, 27 at 1pm ET

This 3-week Lab helps lodging professionals use AI in a way that feels simple, practical, and true to their brand without adding unnecessary complexity or sounding generic.

Through live Zoom sessions, instructor demos, and hands-on homework, participants will learn how to train AI to reflect their unique business voice and create real, ready-to-use content—from guest emails to marketing pieces to blog posts—quickly, confidently, and authentically.

What We’ll Cover

Week 1: Guest Communication with AI

Start where it matters most—your guest experience.

• Build your custom AI Business Profile so your content sounds like you
• Draft your most-used guest emails:
  • Confirmation
  • Pre-arrival
  • Thank-you
• Adjust tone (warm, professional, playful) while keeping it authentic

Week 2: Marketing Content Made Easy

Turn AI into your marketing assistant.

• Create customer personas for your ideal guests
• Write seasonal package descriptions
• Draft short promo blurbs for newsletters
• Generate social captions tied to your offers and events

Week 3: Blogging with AI

Create content that works for you long after it’s published.

• Brainstorm blog topics that drive SEO and guest interest
• Generate a full blog draft using AI
• Refine it to match your voice
• Repurpose it into newsletter and social content

What You'll Walk Away With

By the end of this lab, you won’t just “understand AI”—you’ll have real, usable content in hand:

• Your personalized AI Business Profile
• 2 customer personas
• 1 guest email + 1 social caption
• 1 marketing piece (package, promo, or newsletter content)
• 1 blog article draft ready to publish

Registration & Pricing

• Complimentary for most ALP members
• Digital Lodging Professional members: $149
• Nonmembers: $199
• Register now