BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P1H REFRESH-INTERVAL:P1H CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU DTSTART:20070101T000000 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:Eastern Daylight Time END:DAYLIGHT BEGIN:STANDARD RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU DTSTART:20070101T000000 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:Eastern Standard Time END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20260713T130000 DTEND;TZID=America/New_York:20260727T140000 X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:ALP Academy: AI Essentials DESCRIPTION:Live Zoom Sessions: July 13\, 20\, 27 at 1pm ET\n\nThis 3-week Lab helps lodging professionals use AI in a way that feels simple\, practical\, and true to their brand without adding unnecessary complexity or sounding generic.Through live Zoom sessions\, instructor demos\, and hands-on homework\, participants will learn how to train AI to reflect their unique business voice and create real\, ready-to-use content from guest emails to marketing pieces to blog posts quickly\, confidently\, and authentically.What We'll Cover\n\nWeek 1: Guest Communication with AIStart where it matters most your guest experience.Build your custom AI Business Profile so your content sounds like youDraft your most-used guest emails:ConfirmationPre-arrivalThank-youAdjust tone (warm\, professional\, playful) while keeping it authenticWeek 2: Marketing Content Made EasyTurn AI into your marketing assistant.Create customer personas for your ideal guestsWrite seasonal package descriptionsDraft short promo blurbs for newslettersGenerate social captions tied to your offers and eventsWeek 3: Blogging with AICreate content that works for you long after it's published.Brainstorm blog topics that drive SEO and guest interestGenerate a full blog draft using AIRefine it to match your voiceRepurpose it into newsletter and social contentWhat You'll Walk Away WithBy the end of this lab\, you won't just "understand AI" you'll have real\, usable content in hand:Your personalized AI Business Profile2 customer personas1 guest email + 1 social caption1 marketing piece (package\, promo\, or newsletter content)1 blog article draft ready to publishRegistration & PricingComplimentary for most ALP membersDigital Lodging Professional members: $149Nonmembers: $199Register now X-ALT-DESC;FMTTYPE=text/html:

Live Zoom Sessions: July 13\, 20\, 27 at 1pm ET


This 3-week Lab helps lodging professionals use AI in a way that feels simple\, practical\, and true to their brand without adding unnecessary complexity or sounding generic.

Through live Zoom sessions\, instructor demos\, and hands-on homework\, participants will learn how to train AI to reflect their unique business voice and create real\, ready-to-use content&mdash\;from guest emails to marketing pieces to blog posts&mdash\;quickly\, confidently\, and authentically.

What We&rsquo\;ll Cover

Week 1: Guest Communication with AI

Start where it matters most&mdash\;your guest experience.

Week 2: Marketing Content Made Easy

Turn AI into your marketing assistant.

Week 3: Blogging with AI

Create content that works for you long after it&rsquo\;s published.

What You'\;ll Walk Away With

By the end of this lab\, you won&rsquo\;t just &ldquo\;understand AI&rdquo\;&mdash\;you&rsquo\;ll have real\, usable content in hand:

Registration &\; Pricing

LOCATION: UID:e.3409.1458198 SEQUENCE:3 DTSTAMP:20260510T140137Z URL:https://members.alplodging.org/event-calendar/Details/alp-academy-ai-essentials-1727220?sourceTypeId=Hub END:VEVENT END:VCALENDAR