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ALP Academy: AI Essentials

July 13, 2026 1:00 PM - July 27, 2026 2:00 PM (EDT)

Description

Live Zoom Sessions: July 13, 20, 27 at 1pm ET


This 3-week Lab helps lodging professionals use AI in a way that feels simple, practical, and true to their brand without adding unnecessary complexity or sounding generic.

Through live Zoom sessions, instructor demos, and hands-on homework, participants will learn how to train AI to reflect their unique business voice and create real, ready-to-use content—from guest emails to marketing pieces to blog posts—quickly, confidently, and authentically.

What We’ll Cover

Week 1: Guest Communication with AI

Start where it matters most—your guest experience.

  • Build your custom AI Business Profile so your content sounds like you
  • Draft your most-used guest emails:
    • Confirmation
    • Pre-arrival
    • Thank-you
  • Adjust tone (warm, professional, playful) while keeping it authentic

Week 2: Marketing Content Made Easy

Turn AI into your marketing assistant.

  • Create customer personas for your ideal guests
  • Write seasonal package descriptions
  • Draft short promo blurbs for newsletters
  • Generate social captions tied to your offers and events

Week 3: Blogging with AI

Create content that works for you long after it’s published.

  • Brainstorm blog topics that drive SEO and guest interest
  • Generate a full blog draft using AI
  • Refine it to match your voice
  • Repurpose it into newsletter and social content

What You'll Walk Away With

By the end of this lab, you won’t just “understand AI”—you’ll have real, usable content in hand:

  • Your personalized AI Business Profile
  • 2 customer personas
  • 1 guest email + 1 social caption
  • 1 marketing piece (package, promo, or newsletter content)
  • 1 blog article draft ready to publish

Registration & Pricing

  • Complimentary for most ALP members
  • Digital Lodging Professional members: $149
  • Nonmembers: $199
  • Register now

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Contact Information

Name: Sarah Gazi
Email: ceo@alplodging.org
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