Description

Live Zoom Sessions: April 8, 15, and 22 at 1pm ET

This 3-week Lab helps lodging professionals intentionally design guest experiences that feel personal, practical, and memorable—without adding unnecessary cost, time, or complexity to their operations.

Through live Zoom sessions, instructor demos, and hands-on homework, participants will explore how small, thoughtful choices can create emotional connection, increase perceived value, and encourage repeat stays and loyalty.

What We’ll Cover

Week 1 – Touches That Wow: Creating Emotional Connection at Key Guest Moments
Focus on personal, emotional touches that create connection throughout the guest journey.

Instructor demo includes simple examples at different budget and effort levels.
Homework: Add one “wow” touch to your arrival, mid-stay, or departure routine and share your idea, photo, or video.

Week 2 – Amenities Guests Actually Use (and Notice!)
Focus on amenities that increase comfort, reduce friction, and elevate perceived value—not just cost.

Instructor demo highlights affordable, adaptable amenity ideas for different property types.
Homework: Plan one new amenity or upgrade an existing one and share your plan, photo, or video.

Week 3 – Designing Memorable Experiences
Go beyond the room with low-lift, high-impact experiences guests remember—both onsite and offsite.

Instructor demo includes creative onsite experiences and ways to leverage local partnerships.
Homework: Design one onsite experience and one offsite experience for your guests and share your draft ideas.

By the End of This Lab, You’ll Walk Away With

A customized guest experience toolkit you can immediately implement, including:

• 1 personal “wow” touch
• 1 practical amenity plan
• 2 memorable guest experience ideas (1 onsite and 1 offsite)

Registration & Pricing

• Complimentary for most ALP members
• Digital Lodging Professional members and nonmembers register at published rates