Description

Presented by: Lisa Kolb, Acorn Marketing

Misinformation seems to be the topic of the day. In fact, it even affects the lodging industry, often leaving property owners in the dust. For example: 

• Do you know what "Direct Booking" really means? 
• Are you sure that your website meets Speed and ADA guidelines? 
• Do you know how to find out if a directory is sending you real revenue via qualified traffic?

It's so easy for property owners and innkeepers to be misinformed without even knowing it! This session shines a light on the false information that abounds in our industry and gives you the facts you need to make good business decisions!

About the Speaker: Lisa Kolb, Acorn's president and co-founder, is a well-known and in-demand expert conference speaker who has taught at national and regional lodging conferences for the past 2 decades. In 2022 Acorn Marketing celebrated their 20th anniversary, and we continue work hard to make sure we're on the cutting edge of online marketing for our industry. Our main objective is to do our best to ensure our client's continued success!

Register Now!