ALP Academy: DIY Marketing

Description

Live Zoom Sessions: July October 5, 12, 19 at 1pm ET

This 3-week Lab helps lodging professionals create simple, effective marketing content that showcases their property and connects with potential guests—without needing advanced design or video skills.

Through live Zoom sessions, instructor demonstrations, and hands-on homework, participants will learn how to design eye-catching social media graphics in Canva, create engaging short-form videos for multiple platforms, and optimize their Google Business Profile to improve online visibility. By the end of the workshop, participants will have practical, ready-to-use marketing assets they can immediately put to work for their business.

What We’ll Cover

Week 1: Canva for Lodging Pros

• Learn how to create eye-catching social media posts using Canva templates.
• Focus on posts that promote stays, highlight amenities, or showcase local experiences.

Week 2: Reels Made Simple

• Learn to film and edit a 15–30 second video that tells your property’s story.
• Explore repurposing the same video across TikTok, Instagram, and Facebook.

Week 3: Google Visibility Boost

• Learn how to optimize your Google Business Profile (photos, description, posts, reviews).

What You'll Walk Away With

By the end of this lab, you’ll have real, usable content in hand:

• 1 polished Canva post they can reuse,
• 1 published social video showcasing their property,
• An updated Google Business Profile.

Registration & Pricing

• Complimentary for most ALP members
• Digital Lodging Professional members: $149
• Nonmembers: $199
• Register now