BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P1H REFRESH-INTERVAL:P1H CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU DTSTART:20070101T000000 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:Eastern Daylight Time END:DAYLIGHT BEGIN:STANDARD RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU DTSTART:20070101T000000 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:Eastern Standard Time END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20261005T130000 DTEND;TZID=America/New_York:20261019T140000 X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:ALP Academy: DIY Marketing DESCRIPTION:Live Zoom Sessions: July October 5\, 12\, 19 at 1pm ETThis 3-week Lab helps lodging professionals create simple\, effective marketing content that showcases their property and connects with potential guests without needing advanced design or video skills.Through live Zoom sessions\, instructor demonstrations\, and hands-on homework\, participants will learn how to design eye-catching social media graphics in Canva\, create engaging short-form videos for multiple platforms\, and optimize their Google Business Profile to improve online visibility. By the end of the workshop\, participants will have practical\, ready-to-use marketing assets they can immediately put to work for their business.What We'll CoverWeek 1: Canva for Lodging ProsLearn how to create eye-catching social media posts using Canva templates.Focus on posts that promote stays\, highlight amenities\, or showcase local experiences.Week 2: Reels Made SimpleLearn to film and edit a 15 30 second video that tells your property's story.Explore repurposing the same video across TikTok\, Instagram\, and Facebook.Week 3: Google Visibility BoostLearn how to optimize your Google Business Profile (photos\, description\, posts\, reviews).What You'll Walk Away WithBy the end of this lab\, you'll have real\, usable content in hand:1 polished Canva post they can reuse\,1 published social video showcasing their property\,An updated Google Business Profile.Registration & PricingComplimentary for most ALP membersDigital Lodging Professional members: $149Nonmembers: $199Register now X-ALT-DESC;FMTTYPE=text/html:

Live Zoom Sessions: July October 5\, 12\, 19 at 1pm ET

This 3-week Lab helps lodging professionals create simple\, effective marketing content that showcases their property and connects with potential guests&mdash\;without needing advanced design or video skills.

Through live Zoom sessions\, instructor demonstrations\, and hands-on homework\, participants will learn how to design eye-catching social media graphics in Canva\, create engaging short-form videos for multiple platforms\, and optimize their Google Business Profile to improve online visibility. By the end of the workshop\, participants will have practical\, ready-to-use marketing assets they can immediately put to work for their business.

What We&rsquo\;ll Cover

Week 1: Canva for Lodging Pros

Week 2: Reels Made Simple

Week 3: Google Visibility Boost

What You'\;ll Walk Away With

By the end of this lab\, you&rsquo\;ll have real\, usable content in hand:

Registration &\; Pricing

LOCATION: UID:e.3409.1612345 SEQUENCE:3 DTSTAMP:20260824T121133Z URL:https://members.alplodging.org/event-calendar/Details/alp-academy-diy-marketing-1897316?sourceTypeId=Hub END:VEVENT END:VCALENDAR