Content was originally featured in ALP's webinar "Unlocking Success" presented by Carrie Paugh, Select Registry; and Dana Tuminello, Steeles Tavern Manor B&B and Cabins

In the dynamic world of travel, adventurers seek distinctive experiences that will etch unforgettable memories into their journeys. Today, this desire is more prevalent than ever. Crafting anticipation and delivering remarkable experiences are fundamental in captivating and retaining guests. Experience-based packages play a pivotal role in fulfilling this need.

By collaborating with local vendors to offer excursions as part of a package, not only does it alleviate travel planning stress for guests, but it also amplifies revenue and supports the local community. Incorporating unique, local experiences tailored to your town or city ignites potential guests' imaginations, propelling them deeper into the booking funnel.

Alan Zorfas and Daniel Leemon, author of a great article in Harvard Business Review (HBR), said words that resonate deeply: “connecting with customers at an emotional level goes beyond mere satisfaction and is the key to maximizing customer value.” Experience-based packages accomplish just that.

Crafting packages allows establishments to connect with guests emotionally through immersive imagery and bundling multiple elements into one unforgettable journey. Properties transform from mere places to stay into integral parts of an unforgettable adventure, painting vivid pictures for guests who may not have visited before.

During the reservation process, understanding guests' plans and reasons for their stay helps in tailoring packages to their preferences. For instance, suggesting a hiking experience paired with a curated picnic can evoke excitement and interest, enhancing their stay.

Before delving deeper, let's clarify some terminology. Specials are discounts for specific customer groups or date ranges, add-ons are individual items or services like a bottle of wine or a massage, while packages are bundled offerings that can include services, amenities, and unique local experiences.

Experience-based packages are our focus, bundling local experiences and exclusive provisions that set your property apart. These packages spark guests' imagination, showcasing your expertise in the local area and creating enticing opportunities for revenue growth.

Key Features of Experience-Based Packages:

• Curated Experiences: These packages offer unique and immersive experiences curated by lodging properties, enabling guests to engage with the local culture and attractions.
• Personalization: Curating experiences based on guest interests and preferences leads to a higher likelihood of booking, demonstrating the importance of catering to individual preferences.
• Market Differentiation: Packages help properties stand out by offering authentic, meaningful experiences, catering to the desires of modern travelers seeking genuine adventures.
• Content Opportunities: Experience-based packages provide compelling stories and narratives for marketing, allowing properties to express their brand's personality and unique features.
• Incorporating these packages not only generates revenue but also enhances guest satisfaction, eliminates friction points, and differentiates your property in the market. Experience-based packages can transform a one-night stay into a memorable experience, enticing guests to choose your establishment repeatedly.

Moreover, crafting comprehensive content around packages boosts SEO, improves search engine rankings, and attracts valuable backlinks from reputable sources. Collaborations with local businesses for packages strengthen local SEO presence and social media visibility, fostering engagement and driving traffic to the property website.

In conclusion, experience-based packages are a powerful tool for both guests seeking exceptional journeys and lodging properties striving to provide unparalleled experiences. The benefits of these packages extend beyond revenue, encompassing personalization, differentiation, content creation, and improved SEO. Embrace the art of creating unforgettable memories through thoughtfully designed experience-based packages, and let your property shine in the realm of travel.