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Little Extras, Big Impact: Up Your Odds of Earning 5-Star Reviews

Little Extras, Big Impact: Up Your Odds of Earning 5-Star Reviews

In the world of independent lodging, it’s often the little things that leave the biggest impressions.

In the world of independent lodging, it’s often the little things that leave the biggest impressions. Guests expect a clean, comfortable stay—but it’s the thoughtful extras that can turn a great visit into an unforgettable one. These small gestures not only delight your guests but also increase the chances of earning those coveted 5-star reviews.

I'd like to give a shout-out to one of our incredible Hospitality Huddles for inspiring this post!

Here are a few simple yet meaningful ways to surprise and impress your guests:

1. A Personalized Welcome Treat

Imagine checking into your room and finding a sweet treat or a small gift waiting—along with a handwritten note just for you. Whether it’s locally made chocolates, fresh-baked cookies, or a regional delicacy, this small touch makes guests feel valued from the moment they arrive.

2. A Special Treat in the Common Area

Go the extra mile by setting out a special treat in a communal space with your guest’s name on it. A reserved plate of scones in the morning or an evening dessert tray just for them makes guests feel truly special—and is sure to be mentioned in their review.

3. To-Go Treat Bags

Send guests off with a little something for the road, like a snack bag with granola bars, fresh fruit, and a bottled drink. It’s a thoughtful gesture that shows you care about their comfort even after checkout. Bonus points if you include a note that says, “Safe travels! We can’t wait to welcome you back.”

4. Birthday or Anniversary Surprises

If a guest is celebrating a special occasion, a small in-room surprise—like a cupcake with a candle, a mini bottle of champagne, or a bouquet of fresh flowers—can make their stay truly unforgettable.

5. Complimentary Extras

Everyone loves a freebie! A free upgrade when available, complimentary late checkout, or a surprise in their room can make guests feel like VIPs. The cost is minimal, but the impact on their experience (and their review) is huge.

Why These Extras Matter

Guests don’t just remember a comfortable bed or a smooth check-in; they remember how a place made them feel. When they feel welcomed, valued, and surprised by unexpected kindness, they’re far more likely to leave a glowing review—and recommend your property to others.

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