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5 Ways to Beat the Summer Rush Without Losing Your Cool

5 Ways to Beat the Summer Rush Without Losing Your Cool

Because melting down should be for popsicles, not lodging professionals.

Summertime is almost here—and with it comes sunshine, sandals, and plenty of opportunities (and challenges) for lodging professionals. Whether you’re juggling a packed house or enjoying a little breathing room between check-ins, this season has its own special rhythm.

Now’s the perfect time to lean into what makes summer magic for your guests—and a little more manageable for you. Here are five easy, effective ways to bring cool vibes, smooth operations, and memorable moments to your property, no matter how your calendar looks.

1. Simplify Your Systems (Before You Complicate Your Sanity)

If you’re still doing things manually, it’s time for a tech tune-up. Automate whatever you can—confirmation emails, check-in instructions, checkout reminders, and post-stay thank-you notes. Your property management system (PMS) should work harder than you do. After all, you didn’t get into this business for the spreadsheets—you got in it for the charm, the hospitality… and okay, maybe the occasional homemade muffin.

2. Create a Summer FAQ (So You Don’t Lose Your Voice Repeating Yourself)

Yes, there’s a great seafood shack down the road. No, you don’t need a reservation to hike the scenic overlook. And yes, the beach does get crowded by 10 a.m. Rather than answering the same five questions fifty times a week, create a beautifully branded “Summer Survival Guide” with insider info, pro tips, and maybe even a list of your favorite shady spots.

3. Plan for the Heat (Because No One Wants a Sweaty Stay)

Don’t let your guest reviews include words like “sauna” or “sweltering.” Make sure each room has working fans, blackout curtains, and easy-to-understand climate control instructions (because let’s be honest—some A/C controls are more confusing than the IRS). A mini summer essentials kit with bug spray, sunscreen, and aloe gel never hurts.

4. Take Care of Your Team (and That Includes You)

You can’t pour from an empty pitcher—especially when that pitcher is supposed to be serving iced tea to 18 guests. Encourage your staff to hydrate, take breaks, and maybe even laugh once in a while. And don’t forget to check in with yourself. When was the last time you sat down with a cold drink and your thoughts? (No, standing in front of an open refrigerator for 30 seconds doesn’t count—though we totally get it.)

5. Turn Busy into Memorable (Without Losing Your Mind)

It’s the little things that count—especially when the big things (like a sudden heat wave or a missing suitcase) go sideways. Leave popsicles in the freezer, offer chilled towels on hot afternoons, or pop a handwritten welcome note on the bed. These tiny surprises don’t take much effort, but they create the kind of moments guests will remember long after the sunburn fades.

Summer doesn’t have to feel like a marathon with no water stations. With a few clever tweaks and a generous sprinkle of humor, you can transform the chaos into charm—and the sweat into sweet success. Here’s to a full house, happy guests, and maybe even a hammock moment or two.

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