The start of a new year is the perfect time to give your property’s online presence a little polish. Whether you run a B&B, inn, boutique hotel, cabin, cottages, or glamping retreat, your digital curb appeal matters just as much as your physical one. Here are ten easy ways to make sure guests see your property at its best in 2026.

1. Invest in Fresh, Professional Photography

If you haven’t updated your photos in the past year or two, now’s the time. Professional images make a remarkable difference in how guests perceive your property—and how they choose to book.

Whenever possible, work with a photographer who specializes in hospitality. They understand how to capture light, composition, and emotion in a way that tells your story and inspires travelers to imagine themselves there. A pro can make your rooms look inviting rather than staged, and your common spaces feel warm rather than empty.
If a full shoot isn’t in the budget right now, focus on updating a few key images like your hero photo, your most popular room, and an outdoor shot that reflects the current season.

2. Review Your Google Business Profile

Your Google listing is often the first impression potential guests see. Make sure your hours, links, and contact information are accurate. Add those new professional photos, respond to reviews, and post updates or special offers right from your profile.

3. Refresh Your “About” Page

Your story is part of your brand. Take a few minutes to make sure your “About” page still reflects who you are and what makes your property special. Update any outdated details and add personality—guests love knowing the people behind their stay.

4. Audit Your Website for Mobile Friendliness

Over 60% of travelers book from their phones. Check your site on a mobile device to ensure it loads quickly, text is easy to read, and buttons are easy to click. Small adjustments can make a big difference in conversions.

5. Streamline Your Booking Process

Too many clicks can lead to lost bookings. Try going through your own booking process as if you were a guest. Is it smooth and simple? If not, simplify the steps or upgrade your booking software for a cleaner experience.

6. Add or Update Your Email Signup

Email marketing is still one of the most effective tools in hospitality. Create (or refresh) your signup form and add a compelling reason to subscribe—like insider updates, recipes, or special offers for repeat guests.

7. Highlight What’s New for 2026

Have you made updates to your rooms, menu, or amenities? Let the world know! A blog post, social media announcement, or homepage feature showing “What’s New for 2026” can help returning guests get excited to come back.

8. Showcase Guest Reviews and Testimonials

Authenticity builds trust. Feature a few of your best recent reviews on your website or share them on social media. Even better—pair them with guest photos (with permission) for extra impact.

9. Polish Your Social Media Profiles

Check your profile photos, bios, and links on every platform. Ensure your branding and tone are consistent and up to date. Then, schedule a few posts in advance to highlight your best features for the new year.

10. Show Your ALP Pride

Add ALP’s current member logo to your website to let visitors know you’re part of a national community of independent lodging professionals committed to excellence, education, and guest experience.

Displaying the ALP logo builds credibility and signals to guests that you care about professional standards and continuous improvement. 

The Bottom Line

A refreshed online presence doesn’t require a full rebrand—just a little attention to the details that matter most. Investing in professional hospitality photography, updating your visuals, and proudly displaying your ALP membership can make a world of difference.

Spend a few hours on these simple updates, and you’ll set the stage for a stronger digital footprint—and a busier year ahead.